Bluefield Daily Telegraph, Bluefield, WV

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September 15, 2012

Newspaper evolves with BDTBlitz

Bluefield Daily Telegraph

Reading your column (Sunday, Sept. 2, about the Daily Telegraph’s new high school football website, BDTBlitz) I felt like an old Roman chiseler watching people release birds with ink-inscribed scraps attached to their legs. I don’t know whether this project is original with you, but whether or not, it’s a big deal.

In my day, kids became interested in the paper for the comics, and later for the sports section (some never progressed beyond that, but most people at least made it to the front page). This project is a way to connect to younger generations as a news business. Print, whether you’re talking newspaper or postal service, is no longer as relevant as, say, in the 1800s. But copper, brass, or steel — metal is metal. And news is news. And news from a trustworthy source is critical.

Whether or not it attracts new readers to the print edition, I think this project will prove to be a strong link in the evolvement of the newspaper business. Add pioneer to your resume.

Joe Hall

Princeton

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