Bluefield Daily Telegraph, Bluefield, WV

Features

February 3, 2006

There’s always room for more in world of children’s illustrations

NEW YORK — Not many new children’s book illustrators are heralded as the next Maurice Sendak or Eric Carle, or the late Dr. Seuss. And that’s OK because there’s room for those icons of picture-book art and new stars to shine.

Not many industries can handle an unlimited amount of talent, but picture books can, says Lin Oliver, founder and executive director of the Society of Children’s Book Writers and Illustrators. There doesn’t have to be a choice whether to move toward computerization or to stick with pen and paper, she says.

The group will gather in New York this month and, for the first time, an entire day of its conference is devoted to artists. The idea is to foster a noncompetitive dialogue between the well-known, such as Tomie dePaola (who’ll teach a seminar on personal style), and upstarts.

“The picture book is really a fine art form. It’s one of the last remaining places you can see fine art in print. I feel it’s underacknowledged,” says Oliver, herself an author and children’s film producer.

Underappreciated? That’s possible. But picture books are hardly shrinking violets at bookstores.

More than 21,000 new children’s titles were published in 2004, the most recent year with figures available, according to Publisher’s Weekly, citing R.R. Bowker’s “Books in Print.”

“It’s an astonishing display of talents and styles, and I think it’s far superior graphically to adult book publishing,” Oliver says, noting that children’s books generally give equal emphasis to text and art.

And, she adds, because it can be a lucrative business — for both illustrators and publishers — there’s incentive for up-and-comers. “You don’t see that in other forms of publishing, or technology, or galleries and museums. This is a commercial enterprise that funds artists and encourages innovation. The industry wants new talent,” Oliver says.

In that way, children’s books are similar to films. Audiences adore both traditional cell animation used in “Snow White” — comparable, say, to Sendak’s hand-drawn “Where the Wild Things Are” — and the computer-generated imagery in “Toy Story,” which is more like the photo illustrations by Walter Wick in Jean Marzollo’s “I Spy” books.

Then there’s still the middle range where art is created by hand and enhanced digitally — like “The Lion King,” says Oliver, whose Hollywood production credits include “Harry and the Hendersons” and “The Trumpet of the Swan.”

“I think hand art will always be there. Computer-generated looks are really popular with kids because they’re cool to look at and have a graphic feel, but it doesn’t communicate as well the human emotion or the individual voice of the artist because there is a machine in between,” Oliver says.

Most children’s artists can be identified by their work, in a way similar to the best painters and sculptors, Oliver adds. Luckily, children have a voracious appetite for entertainment and, once they find something they like, they are loyal fans.

Marzollo found her audience receptive when she finally started to illustrate her own books three years ago, after writing more than 100 over almost 30 years.

She had started to paint for her own enjoyment, but when she sat down to write children’s Bible story books for Little, Brown, she found herself sketching scenes to help tell the more complicated elements of the stories.

The “I Spy” books, however, are an interesting collaboration.

Marzollo called Wick directly after receiving a mass-mailing postcard from the special-effects photographer that featured nuts, bolts, nails and a chain. “It was like nothing I’d seen,” she recalls.

Instead of selling her “I Spy” puzzle-style story to a publisher, which would then choose an artist, Marzollo and Wick put together a complete package. “The riddles that I write are made while he’s making the picture,” she explains.

She’s even learned a thing or two from Wick. “I have discovered a wonderful way of doing collage via computer. My computer is my glue and my scissors. I ‘sew’ pictures. ... Photoshop is art in layers. I can make a garden, I can paint flowers and then scan them — like cutting them out — and arrange them in a garden.”

Marzollo adds, “I find that kids are just so creative and open, they’ll be open to all styles of art, even before their parents.”

DePaola, winner of the 1976 Caldecott Honor Award for “Strega Nona” and 2000 Newbery Honoree for “26 Fairmount Avenue,” thinks that what clicks with kids is art with a personal touch, not one that mimics the style of another successful artist, animator or TV character.

“I’m a great believer that style comes from the inside out. Now young artists look to see who won the Caldecott or what are the top 10 children’s books selling in The New York Times,” says dePaola, “but it’s almost impossible to truly copy something that comes from within.”

Exposing children to many different visual styles is doing them a great service, dePaola says. “Children who are picture-book age — I don’t think they have any ‘taste.’ Their taste is in formation. Let them see as much as they can and then they’ll form their own taste.”

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